Revenue Lab

Where €250,000 to €1,000,000 in ARR leaks out of your funnel. And how we make it visible.

The Revenue Lab maps your entire revenue engine from lead to renewal, puts a euro figure on your biggest leaks and hands you a clear 30/60/90 day plan to close them. Built for B2B software and SaaS teams with approx. €1M to €20M ARR.

  • Full transparency: You see exactly where deals stall, where forecasts slip and where expansion gets left on the table.
  • Hard math, not gut feel: We quantify your upside in additional ARR. Not “more clarity”, but concrete numbers.
  • Focus, not busywork: You walk away with 3 to 5 prioritized levers for the next 90 days, not a 40-item wishlist.
Request the Revenue Lab →

Teams that ran their Revenue Lab with us

iniationware Evolute evosis software IT Security Schweiz Lucendo Helasoft

Revenue Leak Calculator

How much ARR are you leaving in your funnel right now?

Enter your numbers. A rough estimate is fine. 60 seconds of input for an honest look at what's possible.

Your inputs
A rough estimate is fine. No finance deep dive required.
%
How many of your opportunities become customers today?
%
Realistically achievable, not wishful thinking.
€
Average annual revenue per new customer.
Your result
ARR from your funnel at current win rate of 20%
€720,000
ARR from your funnel at target win rate of 30%
€1,080,000
Additional ARR potential
€360,000
Same pipeline, higher win rate.
Model calculation based on your inputs, not a guarantee.

ARR = Annual Recurring Revenue

Request the Revenue Lab →

This is exactly where the Revenue Lab comes in: we map your funnel, pinpoint the causes behind this delta and build a plan to capture as much of it as possible in 90 days.

Inside the Revenue Lab

What happens in the Revenue Lab. And what you walk away with.

Session 1

Revenue map & current state

  • We break down your funnel from lead to renewal: channels, stages, conversion rates, ACV, churn.
  • You get a visual revenue map with every stage, every handoff and today's bottlenecks.
Goal: a shared picture of where money dies. No finger-pointing.
Session 2

Revenue leaks & scenarios

  • We identify the 3 to 5 biggest revenue leaks (e.g. no-shows, stuck deals, pricing, expansion).
  • We run concrete scenarios: “What happens if we improve show rate, win rate or expansion by 10 to 20%?”
You see your delta in additional ARR, sorted by priority and lever.
Session 3

30/60/90 day plan

  • Together we prioritize the levers with the biggest impact over the next 90 days.
  • You get a clear 30/60/90 day plan: actions, owners, milestones.
Optional: a recommendation on what to solve in-house and where external support makes sense.
What you take with you
Your own revenue map
Funnel visual plus key metrics.
A leak list
3 to 5 biggest revenue opportunities, quantified in euros.
A 30/60/90 day focus plan
As a PDF or board, ready to take straight to your team.

Fit

Who the Revenue Lab is built for

A fit if …
  • You are a B2B software or SaaS company with €1M to €20M ARR.
  • You already have an active pipeline (inbound, outbound, partner), but forecasts slip and deals hang on a few “heroes”.
  • There are several stakeholders in the deal (founder/CEO, sales, CS, marketing), and you want to align all of them on one revenue picture.
  • You sense that with your current setup you should be getting more ARR from the same leads.
Not (yet) a fit if …
  • You are below €1M ARR and don't have a working funnel yet.
  • You are mainly looking for “done-for-you leads” or an agency to “switch on the machine”.
  • You don't actually want to build your own go-to-market system, just buy campaigns.

We don't make our money selling you leads. We make it by sharpening the revenue engine you already have.

Testimonials

What participants say after the Revenue Lab

SaaS
The Revenue Lab gave us the strategic clarity we had been missing. Together we sharpened our positioning, defined a clear category and built a focused roadmap for the next 90 days. Above all, it changed the way we think about go-to-market and growth for good.
Olaf Kreichgauer
Olaf Kreichgauer CEO & Founder, Lucendo Leadership GmbH Revenue Lab participant
SaaS
We knew revenue was leaking somewhere. Now we know where: five concrete leaks in the process, 100% of first calls still run by the founder, a 100 to 140 day sales cycle in our ICP. The workshop gave us three priorities for the next 90 days, in the right order and with clear ownership. No more gut feeling, just numbers we can hold ourselves to.
Anselm Zebner
Anselm Zebner CEO, Evolute CX GmbH Revenue Lab participant
Software
We walked into the Revenue Lab convinced we simply needed more leads. In the Lab it became clear: we weren't missing a lead channel, we were missing a system. Afterwards our target audience, offer and outbound funnel were laid out cleanly, and from there it was clear what to build and what to leave alone.
Thomas Stägemann
Thomas Stägemann CEO, Evosis Software GmbH Revenue Lab participant

Investment & risk

A clear price. And the risk is on us.

The format
€5,000net
FormatThree 90-minute sessions, remote, spread over roughly 2 to 3 weeks.
ParticipantsTypically founder/CEO, sales/GTM lead, optionally CS/RevOps.
Guarantee · Risk reversal

After the first session you'll know whether the Lab truly creates value for you.

If afterwards you tell us, “That gave us no new perspective, no clear lever”, we won't send an invoice.

If you say: “This is exactly the clarity we needed”, we run the full Lab and you get the map, the leak list and the 30/60/90 day plan.

How it works

What happens next

1
Short intake call30 minutes

We check whether you're a fit for the Lab (stage, ARR, team, goal). If not, we'll tell you straight.

2
Data preplight lift for you

You get a simple list of up to 10 metrics and questions (leads, opps, win rates, ACV etc.) to send over before session 1.

3
3 Lab sessionslive, together

We build the map, the leaks and the plan together, live. No lectures.

4
Handovercleanly documented

You get all results cleanly documented and can keep working with them internally, with or without us.

Ready to put a number on your revenue leaks?

Request the Revenue Lab →

30 minutes. If it's not a fit, we'll tell you straight.